I love NYE in Negril. I always take my own lanterns. The best location to be on NYE is anywhere on the beach. Lots of people are out and the skies are lit up with lanterns being launched from up and down the coast. Then there is a fireworks show. Music is playing everywhere so you really don't have to go any specific place. Keep in mind that traffic along the beach road is terrible. You will be stuck for quite awhile.