Harry - countering misinformation about Negril is one of the main purposes of Negril.com. Speculation and rumors could easily build up the number of posts here, but what would be the point if it isn't true?
I start a thread to celebrate the grand opening of a new restaurant that our visitors may find enticing and you are the one who, while never ever visiting the business, decided to slam it by making up a definition for sushi.
You stated that "The definition of sushi is vinegared rice with raw fish, or sometimes vegatables." This is simply not true. The Tokyo Creative website that I linked is based in Tokyo. Their main purpose is to provide a unique insight into all aspects of Japanese culture and daily life. And they define sushi as not requiring raw fish as does every other authority about the subject.
Matthew's serves real sushi, which is very, very good!
Unfortunately, I also have to correct your misinformation about Negril.com. Early next month we will have our half millionth visitor this year, far more than all the Negril groups on Facebook combined. As for my personal Facebook usage, other than maybe a couple dozen posts, everything I post IS a link to Negril.com.