I was in Ochi for a couple days in December just to check it out. Different feel than Negril. If you wander around the tourist part of town e.g. where the cruise ships come in, there are many fine-dining and upscale shopping places, more so than Negril. If you wander over to the Jamaican parts of Ochi you'll find bustling open-air markets like a smaller version of Kingston's Coronation Market. And of course Dunn's River Falls is a short distance from Ochi - I rode my bicycle to the falls (very scenic). Unlike Negril which is basically just tourists and Jamaicans working in the tourist industry. Ochi has a significant local population and a local economy besides tourism. It was sort of refreshing being able to wander around without being asked every 5 minutes by some stranger what I'm "looking for". I kind of liked it but I suspect that true Negril-aholics would be disappointed.