A nice article. The chamber of commerce and the small hotels have to band together to figure out how to get the US and Canadian millennials out of the AIs and down the beach or the Negril we love will die out in 40-50 years and 7 mile beach will just be all AIs (the only time it seems that you see younger US tourists in the boutique hotels now is with families, rarely on their own).
Maybe something like reduced pricing for kids 18-25 with some special ID card that the boutique hotels can give out to their young guests?