Making Jamaica safer for Jamaicans would be a good start. I know two couples who bailed on Jamaica this and last year because of the SOE - and they have always stayed at AIs and never left the property. Partially because they already paid an exorbitant amount to include all of their food and drinks, and fear-mongering by the AIs. I think the AIs are very bad for the local's economy. The local cab drivers, restaurants, trinket vendors, markets, and live entertainment venues don't get any play from AI visitors.
@ukran1ans: The last time I remember Negril being filled with 18 to 25 year tourists I was one of them! That was a long time ago. It seems like most of the tourists these days are in the 40 to 60 year old age range. The past 5 years I have noticed more families with young children and even a few toddlers on the beach. Hard to say what could spur tourism. The US state department' stupid travel advisories don't help.