We stay both AI and non-AI most every trip. One thing for sure is we meet a lot of return guests at both type places and all are happy with their choice. The people at the AI's really love that type of vacation and IMO there's a low probability of success pulling them away. If Negril outside the AI is going to survive they need to attract and grow their crowd by appealing to people that aren't looking for an AI. Two different styles of vacation that are competing for the same real estate but not necessarily competing for the same customers.