As everyone said, the people... both the locals that I look forward to seeing every trip and also the other tourists that have the same travel schedule as me that I see on my visits (plus the new friends I'll make on that trip). What's great is the calm that Jamaica brings over everyone. This calm allows me to make friendships with people with different ideological views that probably wouldn't happen back home.

Also, the freedom that Negril brings. I love waking up in the morning knowing all the things possible to do there yet just letting the day and the people take me to whatever experience that I'm going to have that day. That just doesn't seem to happen anywhere else...