Give Rick's 30 minutes just to say you did. Check out the cliff divers for a few minutes, then walk a few doors in either direction for a great sunset dinner. Check out the Sunset Catamaran Cruises too. It's a good way to see Rick's from afar, and it's a great way to spend an afternoon - drinks - a meal - snorkeling - views of Negril from the sea, some even have a slide!