It might be a good concept on paper and could be marketed to tourists staying outside of Negril as another attraction. Maybe even get folks to Negril that might not otherwise come. BUT…for those of us staying in Negril that probably give them at least 90% of their business, this is a terrible idea! In reality…it will kill the independent jerk barrel business.

First, who’s going to walk that far? Second, “The center will feature, designated vending stalls, parking area, storage areas for each stall, rest room facilities, outdoor dining area, and sections to display health certificates” All of which costs money these guys don’t have. Third, I would be willing to bet that they make most of their money outside the live music venues. Would this Jerk Centre even be open that late? And, even if it is, the attendees will not go that far. Fourth, one of the best parts of walking down beach road is smelling the delicious jerk.

All of us have our favorites and don’t want to see their businesses die!
For example, everyone knows Smokey Joes is across from Grand Pineapple or that Steppa was always next to Villa Mora.