IMHO, this is no small thing. I love to go to the grocery store almost everyday. I like to see what's new/fresh/on sale etc. This price checker is a great tool. My local store used to have magic wands attached to every cart. They would show prices and keep a running total of your items. If I am in positive frame of mind, a trip to the store via country roads is a mini-mental-vacation. Kudos to the Green Basturds! (term of affection from TPB)