Prices are up everywhere but $7.50 for a standard domestic beer is gouging in my opinion. It didn't seem that bad this summer though I certainly noticed the 1 gulp cocktails at $1200 JMD that C.I.A. mentioned being a trend at most beach bars. If they're going to charge that price then at least give me a decent sized glass with a long pour. The nice part about NBCC is that they have no problem with me bringing a cooler down to the beach or pool. Looks like I'll be doing more of that. I like to support the bar but not at those prices. After all Negril isn't South Beach Miami.