I so very much agree with your assessment. I've been to Negril 6 times. The last time I went was in December and it was my final trip to Negril. I always loved it for the beauty, the people, the food...but, most important, for the laid back vibe. That's long gone. I stayed on the beach and literally every night there was a party that had music reverberating loudly until 2-3 every morning. After 4 nights I was beyond exhausted from lack of sleep. I then went to the cliffs (to Catcha Falling Star) and was so excited about getting a good nights sleep, and low and behold, the first 2 nights I was there, Rick's Cafe had private parties that lasted until 2 am and were extremely loud. For the first time in my life, I left Negril 2 days early to return home. I was so exhausted and so disheartened. I loved what Negril USED to be. But they are catering to a different crowd now. And part of the joy before was getting to stay in the "thick of things" at the beach and on the cliffs-- meaning near numerous good restaurants, palapa bars, enjoying music at Boat Club, Drifters, etc. during the day or Seastar at night. But I found no joy in December. It is definitely no longer my happy place and that makes me incredibly sad.