I've been coming to Negril since '85. Stopped counting how many trips at about 30. More than half of these in August.
I don't mind sweating my ass off all day, but when I'm all cleaned up for dinner and trying not to sweat in my food, it gets annoying.
Every several days we need a dinner at Matthews where we can eat in AC (and the food and service top notch).
Yes, the beach is thinner in tourist population, but this means the haggler to tourist ratio is dramatically changed, for the worse.
I've been getting lucky all these years avoiding storms. The last couple years I've been getting insurance in case my luck runs out.