The last room I'd want is one facing the "beach road". Too noisy all the time.

Several years ago I did a short stay and stayed at LTU in a room facing the road (West End Road). That part of the road quiets down considerably later in the evening and sitting on my balcony and watching Negril wake up in the morning was always a treat. Plus, I'd get to spy on the bar and see who was there that I might want to go down and drink with.