I remember before Margaritaville was in Negril that space on the beach was occupied by a restaurant called "runaways". (At least I think I remember that's what it was called). They had good food with a lot of atmosphere. I was saddened to see it become a "Margaritaville". There were always a number of cats looking for handouts.Things are constantly changing in Negril. I'm still a bit pissed at the loss of the "for real" bar. It was a great place to wet your whistle during a walk down the beach.