RIU Negril is located at a place called Bloody Bay. It is a ways from the town of Negril and separated from the 7-Mile Beach by a point called Rutland Point. Bloody Bay is arguable one of the best beach locations in all of the Caribbean. Soft sand, shallow water and protected from the wind.

On your list of things "to do"/"don't do" is Rick's Cafe, I'd say that’s something to "don't do". I mean sometimes you have to go there just to say you've been there, but here is my take on Rick's.....It's very Americanized (not that there’s anything wrong with that, but that’s not why you came to Jamaica). The food is not Jamaican, the beer and booze is over priced, the bar tenders will rip you off unless your paying attention, and the divers begging for money get annoying very fast. If you take a bus up there, it's about a 1/2-hour ride and the driver will rocket you up and drive even faster on the way down. This is not the way to see Negril. If you have to go, take the sail boat or, if you are in a group of 30, rent a couple of glass bottom boats and go as a group.

The top of your "to do" list should be just walking the 7 Mile Beach. It's free and something the whole group can do (or just a few in the group). Take a cab (or bus) to Cosmo's for lunch and then walk from there. Stop when tired, have a beer when thirsty, and go as far as you want. It’ll get you off the AI property and get to see what bring the people back year after year.