Sad story, First trip for us, 1995. My wife booked our trip with a travel agent (what are those, you say?) as it was to be our second honeymoon. Told her I didn't care where we stayed as long as it was on the beach. Travel agent booked us at a place called Devine Destiny.We were all excited, endured the 2 1/2 hour ride from hell and arrived on the beach road anticipating where our resort was located. Dropped off all the other passengers at the AI resorts and drove what seemed like forever past the beach, past Negril Yacht Club, Heart Beat, Xtabi. Everything along the road looking more and more unbeachlike. Drove up a long trash strewn road and were dumped off at a place that seemed like it was 35 miles from the nearest beach. Got inside what at the time was a very beautiful resort. Found our way around the lay of the land during the week and have not stayed down on the beach for 20 plus trips . The cliffs rock!,,, Happy ending.