Was there Jan29th - Feb 5th after spending a week in Negril. All I kept thinking is Damn, we shoulda stayed in Negril! Just kidding, Runaway bay is nice with a nice stretch of beach and few resorts. A sleepy area of Jamaica that we really enjoy. The one major drawback is a lot more wind and waves on the North Shore outta the Atlantic. We are already booked for January 2013 for 2 weeks, both in Negril this year ;-)