Just booked Delta out of LAX on a Tuesday with a return on Thursday, leaving at the end of Sept. $569ea with exit row seating from LAX-ATL as well as ATL-LAX. I have seen nothing short of $600 lately for a decent flight, around 10 hours each way. Delta also does not charge baggage fees for up to two checked bags each. I hate ATL, having been delayed on most flights out of there. However my other option for a shorter flight was Miami, and I have heard nothing but bad news about Miami. I'm going to wish for the best on this booking.