I've only been to to Negril once and stayed at Catcha (/disclaimer). I definitely went back and forth with AI or non AI before I booked. Everything I found said that if you are going to love the island and return you are going to love it because of the people and the vibe. Therefore, I decided not to rob myself of that by booking AI and I am happy that I didn't. I found that the real connection was made by having to get out and explore and learn about the Island. I had to meet new people and fend for myself and that is why I am returning this year. I will admit that the first time the big wooden doors of Catcha closed behind me i was outside my comfort zone, but that is when I really gained an appreciation for the country. Had I stayed at an AI I would probably not be returning this year. I could find another place that has beach and all you can eat food for probably cheaper. I would not have the same connection/feeling. That is not to say AI is not appropriate for everyone. I'm sure like anything it has it's time and place. I just don't feel it was or will be right for me. Just my 1.74j