As BCBud posted, ATI (Appleton Temptation Island) / Smirnoff Dream Weekend is August 1-6. Non-stop partying sponsored by the respective beverage companies. Independence day is the 6th. Mind you this is the 50th year celebration so events and parties may be spread over 4-5 days island wide.

Jamaica in general is going to be packed because of Independence, but Negril will be busting at the seams due to ATI being hosted there. I’ve been there during ATI and not only do beach side places sell out, the rates increase.

If you are going to be in Negril anytime during the first ten days of August, I agree with others and say pre-book or you might end up at Jah B’s again.