My pleasure and Yes dear. From downtown the cliffs will start low and get higher and I believe that whole area is called West End (or ONE LOVE Drive). Side note: Be alert if you are walking either cliffs or the beach road.

Also, here is an amazing map of all the places on the beach, town and West End - it will really help you find the places that are recommended. http://www.negrilinfo.com/negril-map.html

This website also has so much good info like the calendar of events on the homepage. Bless up