On the name thing I will try to clarify my point, I went about it clumsily. I'm not talking about multiple names for your children or wife or friends. I'm not talking about a name as a label of the intrinsic value of a thing. I'm talking about a name as a standard bearing representation of a service you are considering for provision of your security. I'll grant that it may be possible there are legitimate reasons for one person to offer the exact same services under different aliases. I can guarantee from experience there are illegitimate reasons. My recommendation, and that's all it is, would be to avoid those arrangements.