I watched the numbers closely the first time non all inclusive. Prior to going I priced Couples and priced Coco for 10 days. Also keep in mind I priced the standard room at Couples but got the Jr. Suite at Coco. Our room at Coco was much much nicer than Couples. Kept track of the money we spent for meals and drinks. We had nice dinners every night, drank as much as we wanted and went out to lunch most days too. A few days we ate patties or jerked pork on the beach. A continental breakfast was included which we upgraded to a full breakfast. I figured we saved at least $1500. Now if you scuba, snorkel, ski etc it may be worth the extra cost for Couples. We didn't do any of the water sports. Second time non all inclusive we probably saved even more money because we got better at knowing where to go, having our own drinks in our room, etc. Now we can go for two weeks next time.