I get this all the time, Booger....we have to get away, just like everyone else...right now, we visit the beach just about every weekend...we're beach fanatics....we drive 35-40 min to get there, then the 35-40 min. home...we like to drink, but moderation is key....sometimes we even tow our ski boat down, but we aren't in Jamaica, nor on vacation, and the culture here is the same as where you live, American(even have a hockey team)...but not Jamaican, How much shade did you have on Navarre Beach?....the people, culture, vibes...the sights, sounds, smells, feeling of Negril is why we go......