The reason behind the bob Marley reincarnated headline is because Snoop stated this himself in his press conference.

“Anytime the spirit calls you, you gotta know that it’s serious and it’s real. When the spirit called me, it told me to find something that was connected towards the Bob Marley spirit. Because I’ve always said that I was Bob Marley reincarnated.”

See below you link to the conference:

http://www.youtube.com/watch?v=C9q1V54V5Yc

Clearly Snoop Dogg/Snoop Lion is NOT Bob Marley reincarnated but I think I understand what he was trying to say. He feels inspired by Bob Marley and wants to take his music into a new direction. I don’t think there is anything wrong with that.

I actually think it’s very cool. He’s promoting the beauty of Jamaica, the music, and the Rastafarian culture. He’s trying to turn a new leaf. He wants to focus on love & peace now. I’m all for new beginnings. I look forward to checking out his upcoming album.