Stayed there last Feb and booked again for Feb coming up. Also been there when it was called The Negril Inn. Was more action in the old format but still a nice place recently updated. Bar and kitchen do close down early but there are lots of choices around. Staff is great and accommodating. On the best chunk of beach on the whole strip. As far as the beach sellers go, the way to deal with them is to get to know their names and speak to them as equals, which is what they are. They quickly find out you are/are not a customer and will not waste too much of their time with you, unless you engage them in conversation, (that's what Negril is all about), as their time is money. It is quite a turnaround when you can call a seller buy name, and they are trying to get away from you as they know you are not buying and don't want you cutting into their selling time. Lol.