To me it's not. I've never actually payed to stay at Sandals but I worked for them for a long time so I did stay there often on "working" trips. I mean don't get me wrong, everything is top notch as far as rooms, food, liquor, and service...but I personally could not justify spending that amount of money. I can see how Beaches is a good option for families, the kids will always have something to do. They cater to a "luxury" market and that is a market I am definitely not in.