Again it depends on the value of the deal and when you book. 350.00 per night is a steal for a family of 5 in a Ocean front Suite, 3 meals or more a day, all you can drink, pools , waterslides, game rooms, scuba, snorkel etc... It costs 60.00 per hour to Jet Ski on the beach or 20.00 per person to snorkel on a couple hour trip. I just don't paint in such broad strokes. Research through wonderful sites like this, booking early and knowing what your family wants to do is the key. Im doing a whole day tour with my family at YS Falls/ Pellican and the cost is substantial. If I wasn't doing A/I for part of the trip with kids 14,11,9 they may drive me broke. crazy or both...lol. Trust me there are deals out there..know what you want and shop your ass off. My airfare has almost doubled since I booked in Novemeber. A/I DEFINTELY have there place...is just not for everyone.