I made a point to try different hotels until I started staying in Orange Bay..no hotels there!

Grand Pinapple...first trip...then called Negril Gardens
Firefly....actually one of the "Secrets" likkle cabins, I've stayed here numerous times, great for those last minute "budget" trips
Errols
At this point, I was lucky enough to have a couple of different friends offer a room in their homes to me, but always made sure to get some time in Negril, even if it was just a night or two.
Blue Cave Castle - going to get back there this year...come hell or high water (probably high water, its been raining almost every day)
Yellowbird
The Palms- another one to visit again
Sunbeach- yep, this one too

That makes 7 for me too!