Christmas week in Negril. Until today the prices online were similar to what you see most of the time during the year when booking for nearly three months ahead.
But something must have happened. Several hotels apparently sold out, and most of the others have raised their prices an average of double ..... Serious spike.
If you're thinking of booking, push the button! Otherwise, it may be worth it to book just a night or two, then search on foot once you land on the Rock.