This is where the whole "sub sandwich" terminoligy came from. It is from Rum-polephoreskin's trip report. This is on page 18 of his report. It was a very well written report. Fun stuff
Robert said we’d walk through the village then go on to the “Blue Hole”. As we started on the road through the village we were met by Robert’s friend “the cold cut man” (the way Rasta Robert pronounced cold cuts ended with a "ja" sound). The cold cut man seemed to materialize right out of the bush. He was dressed all in black and sported a Cheshire Cat smile. After some introduction he offered me a submarine sandwich for $10 U.S. I told Rasta Robert that wouldn't fly. Eventually I got a healthy sub for $5, but not before Rasta Robert asked if I wanted some tobacco in my sub. In the old days Rastas used to rail against the British practice of cutting their cold cuts with tobacco. I remember an interview with Bob Marley (read who knows where) when he became incensed at the idea of putting tobacco in a sub, down right pi$$ed. I passed, hey I'm old school.

IMO most of the cold cuts being hustled in Negril are schwag. With the exception of a fat sub Gerryg gave me, I ran into nothing in Negril that held a candle to to medical grade cold cuts we can get at home. If you don't partake at home you may think the beach schwag is just fine.Don't get me wrong, everything doesn't have to be overproof. Remember the old, old days when you could get a $15 Oz. of Mexican cold cuts, with the attendant light buzz that didn't knock you out, but just made a party more fun. The beach schwag goes great with sipping beer in abar while you're chillin', but at least once it day it's nice to "turn I loose, cause the rain is fallin' . . .kaya, kaya". I did not give the “cold cut man’s” wares the proper respect. I was about to have a Mrs.-Peel's-cake-moment and I never saw it coming.