I like doing a few days in Ochi, but not more than that. (Shopping used to be better a few years ago than it is now.) While in Ochi, hire a driver to take you for a drive through Fern Gully - get a drink at the top of the hill ... beautiful drive. I might also suggest spending a night in Falmouth on your way from Ochi to Negril ... do a night snorkel at Glistening Waters there. You could stay at Fisherman's Inn in Falmouth for a reasonable rate. Drive the next morning to Negril w/ a stop at Scotchies Jerk Centre on your way to Negril. I wouldn't fly between the cities ... half the adventure is the tour/view.