Why is it call West End

[kylake]

I will be nice, so have you looked at a map? Negril is on the western end of the island, and the beach road was already the beach road so why not the westend as its on the western side of the island.

Yup, I know Negril is on the west end of the island and have looked at it on a map I guess my mistake is thinking of Negril roundabout as the center/hub and it that case the beach end would be west and the cliff end would be east. I guess I should, as you point out, be thinking of the island as a hole and if I do that then the cliffs and beach are the West End