Long time Negril lover...... Probably 20+ trips over 25 years..... This past stretch, waited 4yrs, my longest wait...
Anyway, some places/people I wouldn't hesitate to recommend...
Driver: I always use Patrick from Esperanza tours, you see his posts on here. Anyway, a man I consider a friend and trust without reservation. I pay him our entire round trip when he first picks me up as I don't want the money with me, I know he'll show up on time to take me back. A safe driver, professional, he is good for Negril......
Scooter rental: My group rents scooters for our entire stay, we travel daily to and from beach/cliffs, get the best of all worlds. I rent them from Jah B's on the beach road, I trust him. If I scratch/damage a scooter, I immediately stop by and tell him, show him my damage and negotiate how much. He doesn't try any funny business on the return of the bike and has never messed around with CC deposit. Jah B's is also a great place to eat and enjoy a drink, it doesn't get mentioned much.
Hotel: Used to always stay on the West End but now stay on the beach. With the scooters, it doesn't really matter and we got back and forth daily, if not twice a day. Past stays I've been at Rondel on the beach. I think its a great place to stay, nice location and a very good staff. I treat them well and with respect, they more than return the favor.
Escape/Xtabi: On the West End, if you are staying on the beach and want to hang on the cliffs, swim, jump, enjoy the vibe..... head up to escape, buy some lunch, enjoy a few drinks and you are treated like you stay there. Really a nice place to swim and hang. Same with Xtabi...
Eats: I amazed at the consistency and quality 3dives has maintained over the years. Wouldn't miss it.... Too many others to list... Did find a great food to go place on the beach side of the road, next to Rondel, towards town, a little block building where all the taxis ects stop for soup and chicken. At night has a purple neon light. Great food, great price, and good quantity.... If you're on the beach and want to take food back to room, its quick and good.
I could go on and on..... but mostly wanted to give some business/people the credit and referral they deserve..