Hi Russ...Firefly is a favorite of mine...Maxine who works the bar/kitchen is very nice, she will gladly answer any questions while she is making you an excellent meal. Tell her Angela says maxine is the best! She will know who I am....I visit her daily when I'm there.
You can also head right next door to Sunbeach..its a good bar, food is alright and live reggae on thurs and sun nights.

If you go the other way, captain ziggy has jetskis, littlesailboats, and kyaks for rental....just past that is Wild Parrot...great little beach bar with EXCELLENT food...I have stayed there many times now...it's my home in Negril.

Take a beach walk in each dirEction the first couPle of days to see what's up past the area you are in. I have to admit...I never ventured past Sunbeach, Firefly, Ziggy's and Wild Parrot at Christmas....I was very happy to just chill there...have a wonderful time!!