The rates do seem to be quite steep for July. Try to be flexible with dates and you might do better. I noticed that a one day difference meant a savings of over $300! We're going April 30th (out of Orlando) and got our tickets a few months ago for $263 rt per person. Now it's $720 per person!!! Totally crazy! I have noticed that they seem to increase the airfare for the summer as opposed to the winter, especially the closer you get. Doesn't make sense to me. Good luck and keep trying!