The One Love Bus is a great way to indroduce tourists to the West End, where they normally wouldnt venture on their own. If they find somewhere they enjoy, they'll come back. By over charging, they are not encouraging new business. Those are places that will not get repeat business. Word of mouth is everything among tourists in Negril This year we discovered a new restaurant on the cliffs. The service was great, food was excellent, and priced right. We went back 4 times in 10 days.