For the same reason every restaurant & bar in Augusta, GA goes up on their prices when The Master's golf tourny comes to town ... bc people will pay it! If you don't want to pay their prices, hit up the local grocery store & buy a case of WATA & beer and carry your own little soft cooler! That's exactly what Gary & I do! If we like the place, we buy from it ... if we don't we drink our own stuff.

Dash that sounds like a nice plan!