We were just talking about this very subject last night...still can't decide which we like better...we live near the ocean and have several beaches within a couple of miles from our house, including one that is about 1.5 miles long...we still love the beach in Negril with it's beautiful clear warm water, tropical landscape, and endless bars and restaurants...We also love the cliffs with its beautiful resorts, great restaurants, dramatic cliffscapes, and chill vibes...whenever we stay on the beach we find ourselves visiting the cliffs, and when we stay on the cliffs we always plan a beach day or two...oh crap...don't ask me to decide...I can't do it, they both have too much to offer...I think we will continue to visit and stay at both whenever and wherever the mood strikes us, it's all just too much fun ! :-)