When I got to Negril for the first time in 1969 my host took me on a "tour" and as then and still now the Beach and the Cliffs are separate communities
To each his own. For us the beach has always been a place to work in the tourist industry.
We are hills people and much prefer the cliffs vibe.
Hopefully this will be the year I can sleep one night at my own yard listening to the country night sounds.