Wow, this is a really interesting thread. It's fascinating to hear from different perspectives. I'm a newbie to Negril. I traveled to da rock for the first time this past December, staying 8 nights on the beach (Charela) and 4 nights at Seastar. I loved it all. I'm heading to Negril again this coming December and am staying 4 nights at Catcha Falling Star and 5 nights at Charela. I'm curious to see how how I feel about beach vs. cliffs. They both seem remarkable. And, I have to say, any place in Negril is better than being at home, at work! Negril, to me, represents freedom from electronics, meeting wonderful people, experiencing beautiful surroundings and eating magnificent, yet simple, organic food. Ah yes, and enjoying my share of Red Stripe and rum. I'm thinking either location can fit my bill!