Why do you visit Negril? For me it... is a perfect island get away. I sure wish I had found Negril sooner, back in the hippie days, but back then I was lucky to get in the van with friends and go camping somewhere that was an easy drive away. We have traveled to many islands since those days. We avoided Jamaica for a number of reasons, not caring for the look of the beaches closer to the airport and not liking the idea of a 90 minute ride to Negril after the flight. Some of our trips way back when ran us up to $7,000. We found Swept Away on the internet, loved the look of the beach, heard the road had been improved (but still took the puddle jumper, that first trip) and had a great time for much less than other destinations. We loved our walks, the trees, the low profile buildings and realized all inclusive was not needed. We have looked into other places, Belize, Isla Mujeres, but in the end just keep heading back to Negril. We love the beach. We love that we don't have to get dressed up. We love that there is good, reasonable food and drink available at so many places. We love the people. The scenery. The varied landscape. The water. That the sun sets right in front of you. We are not so enamored with the idea of deserted. We like the low key hustle. Cliché as it might be, we love the vibe. We do a week at the Jersey shore each year as well. And then we sneak in trips to other places. Hong Kong two years ago, Italy last year. The reasonable prices in Negril, coupled with easy flights, at more reasonable prices than to other islands (although the airfare is creeping up) allow us to have our cake and eat it too, or something like that.......and I agree these are the good old days......