I think that this is a good opportunity for people to donate to one of the various orgs. that need some fund raising. For example, there might be a school in need of a microscope...well a small space for the Negril Microscope fund, or selling t shirts to help fund the Negril Coral Reef Preservation Society. Maybe a portion of a small donation at the gate may be used to help the org. designated for that day. Imagine***A Portion of Todays' Sales Will Be Used To Protect Our Coral Reef...
Secondly...do it in the shade!