Rob, you make some valid points and observations about the route taxi system. I won't feel bad using this service from time to time, it's just not always practical to try to charter a taxi to go a mile up the beach. Not to mention having to go through the hassle of negotiating fares, especially when you meet a driver that thinks you are a little on the "fresh" side.
I've often thought how convenient it would be to have an intra-Negril bus service (tourist and/or public) for all the short hops within Negril. Bet that would be easier said than done for a whole lot of reasons. Any thoughts on the chances of that?