Not to keep ranting, but we LOVE our sweet Negril...and choose to sometimes submerge ourselves in IT, and sometimes just go there to enjoy the big AIs....trying to do both in one trip is a challenge that to this day we have not been able to meet...good to know if you are on the fence...I say, if you spend the $$ on a place like Couples...no one is forcing you to STAY on property the whole time...but you paid a lot for all that, and might as well not waste it....If you want the local culture of Negril, AND want the AI thing, go with Grand Pineapple...the amenties are few, there's 1 bar, 1 dining option(a buffet),but the price and location can give you the best of both worlds..and you don't feel as "obligated" to take every meal there because of the price...