Unsure that you see both sides of Negril ..
beach gravity will take over .. but the westend is a must-do
consider a day trip ... Tosh mosol/ Black River / Pelican Bar/YS Falls/Appleton can all be done in a single day ..
a fairly long day ..but you'll have a great time
drive back thru " Shrimp lady " area ..
Hire a driver .. the freedom of stopping & wandering make for a more enjoyable day ..than doing with a "bus tour "