If you are buying Jamaican grown fruits and veggies, prices are quite reasonable if they are in season. Prices are higher in areas suffering drought or excess rain. I generally find that prices are lower and the produce fresher when bought from the veggy trucks (which travel to Negril from the growing areas in St Elizabeth), but as PGW pointed out ask the price before buying. Also cheaper if you purchase at a local growers market such as the once a month market in Negril or the weekend markets in Sav or Lucea, Many of the smaller fruit/veggie stands in Negril get their produce from the market in Sav for resale, and their prices are still cheaper and fresher than those in the bigger supermarkets. One of my favourite places to buy oranges at a good price is the truck located downtown as you turn the corner to go up the West End road.

If you are looking at imported produce (like apples, lettuce, grapes, etc) prices are higher than you would pay in the US or Canada. For salad lovers, I recommend using the locally grown cabbage instead of lettuce (some lettuce is grown locally but to me it has a bitter taste, so prefer cabbage finely chopped).