To answer the original posters question. I look for comfy beds, oversized room with mini kitchen and fridge, free wifi, hammock on balcony/terrace, cable t.v. to watch Jamaica news programs, in room safe, poweful a/c, big pool with swim up bar, great security, beautiful grounds, excellent restaurant, room service, free breakfast, free beach transfers, and involved owners and caring staff. That's what I get each and every time at Seastar for an excellent price. It's not on the beach or even on the water but it's what I need for an enjoyable Negril vacation.
If you're thinking of visiting; you should act quickly because vacancies are limited from the looks of the room availabilities on the web site.