Coming up on my 22nd trip this January...to Negril & every stay has been on the cliffs. Don't get me wrong I like the beach but as anyone will tell you the vibe on the cliffs is laid back opposed to the beach & I go to the beach most every day on my motorcycle. The fact that you can walk out of your property to a nice little local restaurant or bar..all those wonderful aromas of local foods being cooked up making there way up & down the West End Road. There's just nothing like going to sleep & waking up to the sound of Mother Ocean kissing those cliffs...nothing!!